Camelot looks to support the high street with its ‘Big September’ plans

There will be a big shake-up next month as Camelot Group looks set to revamp their National Lottery schedule for September to help the UK highstreet recover post lockdown. They will be looking to boos the general public engagement with a series of promotions designed to entice people into shops.

Camelot Group announced it’s ‘Big September’ plans which include three ‘Must Be Won’ draws and giving retailers further weekly millionaire draw to promote. The National Lottery will also have a ‘New Lotto Rule’ which will see players who match TWO numbers in the ‘Must Be Won’ draws will get a £5 prize and a free Lucky Dip if the main jackpot not be matched by six numbers.

Camelot’s Commercial Director, Neil Brocklehurst, explained: “We’ve got three fantastic draws lined up in September to get National Lottery players excited, as well as to provide a commission and footfall boost for our 44,000 retail partners.”

Big September will see the National Lottery starting with a £20 million ‘Must be Won’ draw, followed by two back-to-back EuroMillions jackpots. One of the Euromillions jackpots guarantees 20 millionaire prizes and one will have a boosted jackpot of over £100 million.

Camelot has seen recent success making changes to their games, the ‘Must Be Won’ draws proving very popular, alongside their ‘Set for Life’ prizes, where winners can get £10,000 a month for 30 years and the second prize of £10,000 a month for a year.

Camelot stated: “In terms of Lotto, the changes we made a couple of years ago are continuing to prove popular – particularly the ‘Must Be Won’ draws where when the jackpot isn’t won outright, it rolls down to all of the other cash prize winners. But we’re always looking at ways to make our games even better, and one thing that Match 2 winners were regularly telling us was that they wanted a share of the jackpot too.”

Brocklehurst added:

“We know an unexpected extra fiver – which could be spent on a box of chocolates, a book or magazine, or to treat a friend to a coffee – can put a smile on someone’s face. For our retail partners, on top of the usual commission they make on the free Lucky Dip and paying out some of the other boosted prizes, this will mean a significant number of players reinvesting their £5 win back in store”.

After a long year already, many gamblers will be heading their bets on a nice lotto win to improve 2020, maybe these recent changes will see to that! 

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